Privacy Policy

Daisythelabel is owned and operated by Altero Group B.V. ("we", "us", or "our"), a company registered in the Netherlands. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what personal information we collect, how and why we use it, how it may be shared, how long it may be retained, and the rights available to you.

This Privacy Policy applies to customers and visitors to our website located in the United States.

1. Information We Collect

When you visit our website, contact us, place an order, or otherwise interact with our services, we may collect the following types of personal information:

  • Name, billing address, shipping address, email address, and phone number
  • Payment and transaction information. Payment card information is generally processed securely by our payment providers and is not directly stored by us
  • Order history, purchase information, returns, refunds, and exchanges
  • Preferences, interests, and information you voluntarily provide to us
  • Customer service communications, inquiries, surveys, reviews, or promotional responses
  • Technical and usage information, such as your IP address, browser type, device information, operating system, website activity, and referring URLs
  • Cookie, analytics, and advertising information where applicable and permitted by law

2. How We Use Your Information

We may use your personal data for the following purposes:

  • To process, fulfill, deliver, and manage your orders
  • To process payments and prevent fraudulent or unauthorized transactions
  • To provide customer support and manage returns, refunds, exchanges, or other inquiries
  • To operate, maintain, secure, and improve our website and services
  • To personalize and improve your shopping experience
  • To communicate with you regarding your orders, account, or customer service requests
  • To send marketing communications, promotional offers, or newsletters where permitted by applicable law
  • To measure and analyze website performance and customer interactions
  • To detect, investigate, and prevent fraud, security incidents, and misuse
  • To comply with legal, tax, accounting, regulatory, and other applicable obligations
  • To establish, exercise, or defend legal claims

3. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand how visitors interact with our website, measure performance, and, where applicable, support advertising and marketing activities.

Some cookies and similar technologies are necessary for the website to function and may be used without consent where permitted by applicable law. Other technologies, including certain advertising, tracking, and analytics technologies, will only be used where permitted by applicable law and, where required, after you have provided the appropriate consent.

Our website uses a cookie consent mechanism to provide information about applicable cookies and similar technologies and to allow visitors to manage their preferences where required.

You may also be able to manage certain cookies through your browser settings. Disabling necessary cookies may affect the functionality of the website.

Our store is hosted by Shopify Inc. You can learn more about Shopify's use of cookies by reviewing the Shopify Cookie Policy.

4. Sharing Your Information

We do not sell or rent your personal information in the ordinary meaning of those terms. We may disclose personal information to third parties where reasonably necessary to operate our business, provide our services, comply with legal obligations, or protect our rights.

These third parties may include:

  • Shopify and other website or e-commerce service providers
  • Payment processors and payment service providers
  • Shipping, fulfillment, and logistics providers
  • IT, hosting, security, and technical service providers
  • Analytics, advertising, and marketing service providers, subject to applicable consent requirements
  • Professional advisers, such as accountants, legal advisers, or insurers where necessary
  • Government authorities, regulators, courts, or law enforcement where disclosure is required or permitted by law

Where required by applicable data protection law, we take appropriate steps to ensure that service providers process personal information securely and only for authorized purposes.

5. Third-Party Services

We use third-party providers to help operate our store and provide our services. These providers may process personal information in accordance with their own privacy policies and applicable contractual obligations.

Our store is hosted by Shopify Inc., which provides the e-commerce platform through which we offer our products and services.

You can review Shopify's Privacy Policy and Terms of Service for further information.

Our website may also contain links to third-party websites or services. We are not responsible for the privacy practices of websites or services that we do not control, and we recommend reviewing their applicable privacy policies.

6. International Data Transfers

Because Daisythelabel is operated by Altero Group B.V., a company registered in the Netherlands, and because we use service providers that may operate internationally, your personal information may be processed or stored outside the United States, including in the European Union.

Where applicable law requires, we take appropriate measures to ensure that your personal information receives an adequate level of protection when transferred internationally. These measures may include relying on applicable adequacy decisions or appropriate contractual safeguards.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, maintaining appropriate business and transaction records, resolving disputes, preventing fraud, and satisfying legal, accounting, tax, or regulatory requirements.

The appropriate retention period may vary depending on the type of information, why it was collected, and applicable legal requirements.

When personal information is no longer required, we will delete, anonymize, or otherwise securely dispose of it where reasonably practicable and required by applicable law.

8. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include:

  • The right to request access to personal information we hold about you
  • The right to request correction of inaccurate or incomplete personal information
  • The right to request deletion of your personal information in certain circumstances
  • The right to request restriction of certain processing
  • The right to object to certain processing
  • The right to withdraw consent where processing is based on consent
  • The right to receive certain personal information in a portable format where applicable
  • The right to object to or opt out of certain direct marketing activities
  • The right not to be discriminated against for exercising your privacy rights

These rights are subject to applicable legal conditions, limitations, and exceptions.

To exercise a privacy right, please contact us at support@daisythelabel.com. We may need to verify your identity before processing certain requests.

9. United States Customers

If you are a resident of the United States, your personal information may be protected by applicable federal and state privacy laws, including, where applicable, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), and the Utah Consumer Privacy Act (UCPA).

Depending on your state of residence, you may have the right to:

  • Know what categories of personal information we collect, use, and disclose about you
  • Access the specific pieces of personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of your personal information, subject to legal exceptions
  • Opt out of the sale or sharing of your personal information for targeted advertising purposes
  • Not be discriminated against for exercising your privacy rights

We do not sell personal information in the traditional sense. However, certain cookie and advertising practices may qualify as "sharing" or "sale" under applicable US state privacy laws. You may opt out of such activities at any time by contacting us at support@daisythelabel.com or by using the cookie preferences available on our website.

Nothing in this policy limits any rights that cannot legally be excluded under applicable US law.

10. Marketing Communications

Where permitted by applicable law, we may send you marketing communications about our products, offers, or services.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us.

Opting out of marketing communications will not prevent us from sending non-marketing communications that are necessary in connection with your orders, transactions, customer service requests, or our legal obligations.

11. Children's Privacy

Our website and services are intended for use by adults. We do not knowingly collect personal information from children under the age of 13 (or under 16 where applicable law requires a higher age threshold).

If you believe we have inadvertently collected personal information from a child in a manner that would require parental consent, please contact us at support@daisythelabel.com and we will take appropriate steps to delete the information in accordance with applicable law.

12. Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal requirements, or operational needs. The updated version will be published on this page.

14. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, please contact us at:

Daisythelabel
Operated by Altero Group B.V.
Kraanspoor 50, 1033 SE Amsterdam, Netherlands
KVK: 42110606
VAT: NL869778948B01
Email: support@daisythelabel.com